Let’s deepen media partnership- Indian official advises

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By Beletu Bulbula,

Despite the long tradition of direct interaction between the leadership of India and Africa, areas of academics and media have not developed contacts that would foster mutual understanding, Secretary for Minister for External Affairs of India, Vivik Katiju,has said.

Katiju made the statement while addressing the India-Africa Media Partnership Symposium titled “Building bridges” at the Hilton Hotel in Addis Ababa.

“In the past, India-Africa cooperation focused on  defeating the forces  of colonialism, now the cooperation shifted to eliminating poverty which is equally important  to improve the livelihoods of the peoples”, Katiju noted.

However,  the lack of direct interaction between the media in Africa and their Indian counterparts has  resulted in  a gap of knowledge for one another and they received information about each side  through third parties, he added.

According the Secretary, the media in India and Africa have a pivotal role to play in equipping the people with the demands of the modern post-industrial world and thereby helping respective citizens to enhance the quality of their lives during this knowledge age.

“We have an ambitious partnership. Our goals and objectives are high. We are searching new pathways even while consolidating areas where we have made progress”, he indicated.

“However, the media need to convey to their respective audiences what India and Africa are trying to achieve holistically for their peoples out of the cooperation,” he emphasised.

Ms. Tumusiime Rhode, Peace Commissioner for Rural Economy and Agriculture with African Union Commission on her part said, the AU commission has been adopting various initiatives to consolidate media freedom on the continent.

The AU Commission has also partnered with key players to develop a world class web platform that will serve as central point to access information about the fast changing African media landscape, Ms. Rhoda stated.

She further indicated that the partnership with the Indian media will deepen and widen the scope of the media portal to ensure good coverage of issues emanating from Africa and India.

“Africa and India have recognized the importance of speedy information and communication technologies as a key enablers to build the capacity of the youth and alleviate poverty so as to accelerate socioeconomic growth”, said the Commissioner.

 

  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit
  • Africa-India Summit